Reengineering Retail - Stephens, Doug
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Since the release of Doug Stephens' first book, The Retail Revival Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Infused with real world examples and interviews with industry disruptors,

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Produktbeschreibung
Since the release of Doug Stephens' first book, The Retail Revival Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Infused with real world examples and interviews with industry disruptors,
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Autorenporträt
Founder of the international consultancy Retail Prophet, Doug Stephens is one of the world’s most influential retail industry futurists. His intellectual work and thinking have guided many of the world’s best-known retailers, agencies and brands including Walmart, Home Depot, Disney, BMW, Citibank, Google, Intel and WestJet. Prior to founding Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international roles including the leadership of one of New York City’s most historic retail chains. Doug is the author of The Retail Revival: Reimagining Business in the New Age of Consumerism (Wiley, 2013) and sits on the advisory board of the David Sobey Centre for Innovation in Retail & Services at St. Mary’s University.