David Jury

Reinventing Print

Technology and Craft in Typography

• Broschiertes Buch

Produktbeschreibung

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive.

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Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 208
• Erscheinungstermin: 23. August 2018
• Englisch
• Abmessung: 268mm x 211mm x 17mm
• Gewicht: 822g
• ISBN-13: 9781474262699
• ISBN-10: 1474262694
• Artikelnr.: 47363624

Autorenporträt

David Jury

Inhaltsangabe

Introduction Preamble PART 1: Historical Perspective: Print, technology and
revolutions Chapter 1: Technology as a driver of creativity Avant Garde
ideas Futurism in Italy Russian Futurism and Constructivism Chapter 2:
Craft and technology The Deutscher Werkbund The Bauhaus, craft and
technology A German alternative to the Bauhaus New Typography Chapter 3:
The business of graphic design Modernism and America Mature Modernism and
integrity New Wave, new technology PART 2: Immaterial Technology in the
Physical World Chapter 4: Networking before the internet Low tech, low
cost, print opportunities The rise of the western alternative press
Photocopying and zines The Whole Earth Catalog Digital technology and the
zine Chapter 5: Inevitability of digital technology The computer The
Internet Hypertext Paper publishing's crisis of confidence the e-book
Websites Chapter 6: The persistence of paper The advantage of permanence
The storage culture Digitising print archives Archiving digital material
The resilience of paper Chapter 7: Democratising graphic design Letraset
Phototypsetting Adaptation of letterforms for technologies Typography and
the computer Touchscreen handwriting recognition systems PART 3: The
Rehabilitation of Print and Printed Media Chapter 8: Print media adapting
to digital tools Newspapers: managing change From fanzine to mainstream The
end of print (again) Chapter 9: Cursing and celebrating digital technology
The encyclopaedia reinvented The type specimen book The telephone directory
New symbiotic relationships Chapter 10: Celebrating the limitations of
print Diverse characteristics of print and its use The popular printed
novel Books for children Textbooks for students Chapter 11: The allure of
making things Skills and craftsmanship Print as a 'democratic multiple' The
physical dilemma of books Printed matter as art Print and craft: new
creative possibilities The book art object Postscript The reinvention of
print References Bibliography Index