Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
Christopher Chávez is assistant professor in the School of Journalism and Communication at the University of Oregon.
Inhaltsangabe
Chapter One: Hispanic Television and the Changing Field of Latino Cultural Production Chapter Two: Audience Reconstruction and the Rise of "New Latino" Chapter Three: Mixing, Switching, and Policing Linguistic Boundaries Chapter Four: English-Language Television and Linguistic Erasures Chapter Five: The New Hispanic Television Landscape and the False Promise of Democracy
Chapter One: Hispanic Television and the Changing Field of Latino Cultural Production Chapter Two: Audience Reconstruction and the Rise of "New Latino" Chapter Three: Mixing, Switching, and Policing Linguistic Boundaries Chapter Four: English-Language Television and Linguistic Erasures Chapter Five: The New Hispanic Television Landscape and the False Promise of Democracy
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