Ramesh Neupane

Relationship Marketing & Customer Satisfaction

A Case Study of Tesco - A Retail Supermarket Chain

• Broschiertes Buch

Produktbeschreibung

Customer satisfaction is a leading indicator of consumer loyalty and repurchase intension; it increases customer lifetime value; and reduces negative word-of-mouth. Establishing long-term relationships with customers is really important task for the companies in present competitive business environment. Relationship marketing is an important strategy to establish strong, even emotional customer relations, continue and enhance long-term relationships for enduring benefits of the organisation. This book provides in-depth insights and incredible knowledge about the significance of relationship marketing in order to enhance customer satisfaction in retail business context. It provides insight about how a successful retailer-Tesco has utilised its loyalty Clubcard concepts to establish customer relationships to become successful retailer in the world.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 104
• Erscheinungstermin: 5. September 2017
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 173g
• ISBN-13: 9786202022620
• ISBN-10: 6202022620
• Artikelnr.: 49349132

Autorenporträt

Ramesh Neupane, MBA Innovative Management at Coventry University UK, BA Humanities and Social Science at Tribhuban University Nepal,General Manager at University Village Kathmandu. Published many research papers in IJSSM and some Mathematics books by Jupiter Publication Ktm. Nepal. Also worked as Mathematics Teacher for more than 10 Years in Nepal