Relationship Marketing as a Strategy by SMEs in Nigeria - Ayozie, Daniel Ogechukwu
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The book is on the role of relationship marketing to the performance of Igbo Smes in Nigeria.it explores the scope,problem definition ,objectives, hypothesis and statement of problems.it discussed the literature on relationship marketing and small and medium scale enterprises in Nigeria and the specific theories relating to them.it went further to reveal the method of gathering data and analysis and discussed the findings in chapter four.The findings and discussions formed the basis of agreeing the relationship marketing as a strategy helps in the life and performance of SMEs in Nigeria.

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Produktbeschreibung
The book is on the role of relationship marketing to the performance of Igbo Smes in Nigeria.it explores the scope,problem definition ,objectives, hypothesis and statement of problems.it discussed the literature on relationship marketing and small and medium scale enterprises in Nigeria and the specific theories relating to them.it went further to reveal the method of gathering data and analysis and discussed the findings in chapter four.The findings and discussions formed the basis of agreeing the relationship marketing as a strategy helps in the life and performance of SMEs in Nigeria.
Autorenporträt
Ayozie Daniel Ogechukwu, has a doctorate Degree in Marketing.A Prollific writer and Researcher, he is a author of over Eight textbooks in Marketing,Entrepreneurship,Advertising and Marketing communication..Daniel has written over 100 journal papers and presented over 100 conference papers internationally.