Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
Versandkostenfrei!
Versandfertig in 1-2 Wochen
324,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
162 °P sammeln!
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Andere Kunden interessierten sich für
