Robert Palmatier, Lena Steinhoff

Broschiertes Buch

Relationship Marketing in the Digital Age

Beschreibung

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customerâ company relationships.

Autor

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing Strategy Institute, a global organization focused on linking business and academics for knowledge. Lena Steinhoff is Assistant Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock in Germany. She is also an affiliated faculty of the Center for Sales and Marketing Strategy at the Foster School of Business at the University of Washington.

Produktdetails

• Routledge Studies in Marketing
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 266
• Erscheinungstermin: 31. März 2021
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 390g
• ISBN-13: 9780367786922
• ISBN-10: 0367786923
• Artikelnr.: 61211055