Relationship Marketing Model for the Banking Sector Industry - Elshenawy, Ahmed
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Recently, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal. This book help researchers to understand the relationship marketing role in the commercial banking sector. This book will assist the banks managers in creating customer loyalty, with more focus on client emotions (positive and negative). the book present an effective relationship marketing model according to the data collected from the state of Qatar banking sector…mehr

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Produktbeschreibung
Recently, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal. This book help researchers to understand the relationship marketing role in the commercial banking sector. This book will assist the banks managers in creating customer loyalty, with more focus on client emotions (positive and negative). the book present an effective relationship marketing model according to the data collected from the state of Qatar banking sector
Autorenporträt
Dr. Ahmed Elshenawy. Obtained his PhD degree from Monarch Business School, Switzerland. He received a bachelor¿s degree in accounting from University of Alexandria and a master¿s degree in marketing from University of Wales in UK. Ahmed is a management instructor with more than 10 years¿ experience, specialized in management and business skills.