RELATIONSHIP MARKETING - Dahmer, Daiane
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Brands use relationship marketing to gain consumer confidence and create closer forms of interaction. This makes it important for companies to develop closer interaction strategies with their customers. To do so, it is necessary to understand the consumer behavior in the online environment, as well as what factors they consider in their purchasing decisions.

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Produktbeschreibung
Brands use relationship marketing to gain consumer confidence and create closer forms of interaction. This makes it important for companies to develop closer interaction strategies with their customers. To do so, it is necessary to understand the consumer behavior in the online environment, as well as what factors they consider in their purchasing decisions.
Autorenporträt
Daiane Dahmer es una mujer luchadora y soñadora. Es con inmensa gratitud que la publicación de este libro se convierte en una prueba de ello. Fue un trabajo hecho con gran dedicación, que sólo vino a traer alegría.