Relationshipping - Wiedemann, George; Tbd
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Relationshipping is for all managers in the enterprise concerned with developing products and engaging prospects and customers. It is especially relevant to CEOs and their teams. Relationshipping is also essential reading for business school professors and their students, because the book goes to the heart of how marketing has been changed by internet connectivity and the technology revolution. Consumers now want a unified, seamless, and moving to personalized brand experience as they engage with and use the products and services. This makes it imperative for management to connect the dots to…mehr

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Produktbeschreibung
Relationshipping is for all managers in the enterprise concerned with developing products and engaging prospects and customers. It is especially relevant to CEOs and their teams. Relationshipping is also essential reading for business school professors and their students, because the book goes to the heart of how marketing has been changed by internet connectivity and the technology revolution. Consumers now want a unified, seamless, and moving to personalized brand experience as they engage with and use the products and services. This makes it imperative for management to connect the dots to see the prediction of where their strategies and tactics to engage customers is taking the value of their enterprise. Welcome to this connected new world. Relationshipping provides an overarching view and a blueprint for how to deal with it.
Autorenporträt
George has spent his entire fifty-plus year career in the marketing field on both the client and advertising agency side of the desk. Hebegan his career at Time Inc. becoming the youngest Circulation Director in the company's history at age 27. At Grey Advertising for 20 years he built the global subsidiary Grey Direct from scratch reaching 38 companies and over $1 billion of client spend. Intrigued by the internet and technology he spent 3 years in Silicon Valley running Responsys, one of the first large commercial email platforms which Oracle acquired in 2016. George ran a public company. Rewards Network, for three years. George spent 14 years building DRUM Agency which unfortunately ended due to COVID. In that entire span, George has been a passionate practitioner of the art and science of connecting consumers with brands. He now consults and sits on boards to help his clients build thriving companies.