Real Estate has been an essential investment in the rapid growth of the China economy and foreign investors are continuously attracted to China's real estate market. Major problems of the China Commercial Real Estate Enterprise in management including immaturity of management, lack of training, lack of management techniques, lack of commitment to the vision of the company, and no response to feedback are all originate from issues related to organisational culture. The Denison model is adopted by this book as an effective approach in handling cultural problems of a business organisation. This book investigate the relationships between organisational culture and organisational effectiveness of a China Commercial Real Estate Enterprise using a customized Denison model.