Razieh Mahdieh

Religion as Brand

An Analogy to Reconceptualize Religion

• Gebundenes Buch

Produktbeschreibung

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 252
• Erscheinungstermin: 17. Dezember 2024
• Englisch
• Abmessung: 237mm x 158mm x 20mm
• Gewicht: 508g
• ISBN-13: 9781666941548
• ISBN-10: 1666941549
• Artikelnr.: 72700146

Autorenporträt

Razieh Mahdieh is an independent scholar who studies religion as brand, philosophy, sociology, and religious history.

Inhaltsangabe

Introduction
Section I: Religion as Brand: In Search for an Analogy
Chapter 1: Analogy-based Reasoning and Its Methodology
Chapter 2: Religion as Brand, The Analogical Model
Chapter 3: Positioning Analogical Model in its Theoretical Context
Section II: Analogy in the Real World
Chapter 4: ISIS and Al-Qaeda as Sub-brands of Islam
Chapter 5: The Role of Two Religions as Two Brands in Israel-Palestine
Conflict
Chapter 6: Ashura Mourning Ceremonies as the Campaign of Shi'i Sub-brand of
Islam
Chapter 7: Narrativity of Evangelicalism as a Sub-brand of Christianity
Conclusion