Around the world Bangladesh has high rate of infant and child malnutrition due to inappropriate breastfeeding and complementary feeding practices. AED, BRAC in partnership with Alive and Thrive works from 2009-2013, to improve child feeding situation and reduce stunting. Frontline health workers of BRAC (Shasthya Shebika, SS) works on voluntary basis but gets some monetary return by selling health products to the community. Another community nutrition worker named Pusti Kormi (PK) also delivers more customized services. Findings revealed that SSs lagged behind PKs in programme activities. Again due to heavy work load, SSs were demoralized and also price hike in recent time made their day-to-day life difficult to be involved in voluntary work. This has lessened their interest in extra work for this project. It can say that some performance-based incentives may motivate them to work effectively for this very intensive and time consuming behavior change programme.
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