This book explores the pro-natal politics motivated by declining fertility and rising ethnic-nationalism in the Post-Yugoslav nation states, Serbia, Croatia and Macedonia, during the transitional period and their effects on the promotion of women's labor rights. The main claim of the research is that the pro-natal pressures, in the Post-Yugoslav nation states, Serbia, Croatia and Macedonia, have negative effects on promotion of women's rights because they promote women mainly as mothers and wives, and therefore are not encouraging their full inclusion in the labor forces. It reveals a pattern of acts and pressures that praise women only as mothers, as means for reproduction of the nation. This research should raise awareness that if increase of fertility is the goal than gender sensitive approach to the stimulation of reproduction should be taken into account. So that other rights such as employment rights would not be affected in a negative way.