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In an increasingly internet-focused world, online reputation, from Twitter followers to shopping habits, has become a new form of currency. This shows companies how to develop the knowledge to predict future consumer behaviour through tracking their online behaviour.
In an increasingly Internet-focused world, online reputation has become a new form of currency - and both consumers and companies are cashing in
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they're using this knowledge to offer tailored discounts and offers. Welcome to the age of Reputational Economics, where Avis is currently discounting car rentals based on Twitter followers, where Carnival Cruise Lines are offering free upgrades based on a Klout score, and where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online.
In an increasingly Internet-focused world, online reputation has become a new form of currency - and both consumers and companies are cashing in
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they're using this knowledge to offer tailored discounts and offers. Welcome to the age of Reputational Economics, where Avis is currently discounting car rentals based on Twitter followers, where Carnival Cruise Lines are offering free upgrades based on a Klout score, and where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online.