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Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Produktbeschreibung
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
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Autorenporträt
Zdzis¿awa Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.