The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Tony Langham is an adviser, entrepreneur and chairman with over 35 years front line experience fighting for the reputations of companies, organisations and Governments. In 1989 he and Clare Parsons co-founded Lansons by re-mortgaging their London flat and taking out a string of credit cards. Tony is still Chief Executive of Lansons, now a leading reputation management consultancy that has been named UK 'Agency of the Year' on 17 occasions. Lansons has won over 70 industry awards and for the last 14 years has been named as one of the 50 best medium sized businesses to work for in the UK. In 2017 it was the PRCA's first ever 'Very Large Agency Ethical Champion'. Tony also holds senior non-executive Chairman roles in the financial technology, market research and horse racing industries. PR Week named him as one of the 300 most influential PR professionals in the world in its Global Power Book in 2016 and 2017. In 2014 and 2015 Debrett's named Tony as one of the 500 most influential people in the UK and in 2016 he received the Mark Mellor award for outstanding contribution to the UK public relations industry from the Public Relations & Communications Association (PRCA). A regular writer, commentator and conference speaker, "Reputation Management: The Future of Corporate Communications and Public Relations" is his first book. Twitter: @TonyLangham LinkedIn: http: //uk.linkedin.com/in/tonylangham
Inhaltsangabe
Chapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation? Chapter 3. The Value of Reputation Chapter 4. Measuring Reputation Chapter 5. Managing Reputation Chapter 6. Perspectives on Reputation Management Chapter 7. Gender, Diversity and Reputation Management Chapter 8. The Reputation Management Toolkit Chapter 9. Case Studies from the Best of the Best Chapter 10. Crisis Management Chapter 11. The Forces Shaping Reputation Today Chapter 12. Reputation Management in the Future Chapter 13. Reputation Management: A Force for Good?
Chapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation? Chapter 3. The Value of Reputation Chapter 4. Measuring Reputation Chapter 5. Managing Reputation Chapter 6. Perspectives on Reputation Management Chapter 7. Gender, Diversity and Reputation Management Chapter 8. The Reputation Management Toolkit Chapter 9. Case Studies from the Best of the Best Chapter 10. Crisis Management Chapter 11. The Forces Shaping Reputation Today Chapter 12. Reputation Management in the Future Chapter 13. Reputation Management: A Force for Good?
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