Helio Fred Garcia, John Doorley

Reputation Management

The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

• Gebundenes Buch

Produktbeschreibung

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 360
• Erscheinungstermin: 3. April 2025
• Englisch
• Abmessung: 254mm x 178mm
• ISBN-13: 9781032577999
• ISBN-10: 1032577991
• Artikelnr.: 71912420

Autorenporträt

John Doorley, former head of corporate communications at Merck, was most recently associate professor of strategic communications at Elon University. He is now a consultant on reputation management and a writer. He built and taught the world's first undergraduate course in reputation management, at Rutgers University in 2003, and the world's first graduate course in reputation management, at New York University in 2007. Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership in Columbia University.

Inhaltsangabe

Preface Acknowledgements About the Book Authors About the Contributors 1.
Reputation Management and Brand Management 2. Ethics and Communication 3.
Media Relations And Social Media 4. Organizational Communication 5.
Government Relations 6. Community & Global Relations 7. Investor Relations
and Financial Communication 8. Crisis Communication 9. Corporate and
Organizational Responsibility 10. Challenges and Opportunities Facing the
Profession