This research proposes a new model to identify conflicts in the requirement gathering process. The model is based on the matrix mechanism to identify the quality based conflicts. Various models are studied critically in this research with the help of a case study.A number of limitations have been observed from the studied models. The proposed model which is tested theoretically overcomes many of the above mentioned problems. The proposed model uses the matrix mechanism to identify the quality based conflicts and the conflicting quality attributes are mapped to low level functionality using the matrices to identify the potential conflicts. The proposed model achieves the simplification of automation, identification of conflicts among product and process requirements, identification of false conflicts, decreases the documentation overhead and transparent identification of conflicts. Most of these achievements are not completely under taken by most of the present models.