Research in Media Promotion

Herausgeber: Eastman, Susan Tyler

• Broschiertes Buch

Produktbeschreibung

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 384
• Erscheinungstermin: 7. Mai 2015
• Englisch
• Abmessung: 226mm x 150mm x 20mm
• Gewicht: 522g
• ISBN-13: 9781138861268
• ISBN-10: 113886126X
• Artikelnr.: 42801333

Autorenporträt

Susan Tyler Eastman

Inhaltsangabe

Contents: Preface. Part I: Introduction to Research About Promotion.S.T. Eastman
Orientation to Promotion and Research. E.M. Perse
Applying Theory to the Practice of Promotion. S.T. Eastman
P.D. Bolls
Structure and Content in Promotion Research. J.R. Walker
Sex and Violence in Program Promotion. R.V. Bellamy Jr.
P.J. Traudt
Television Branding as Promotion. Part II: Applications of Research in Promotion.W. Gantz
N.C. Schwartz
Promotion in Children's Programming. S.T. Eastman
A.C. Billings
Promotion in and About Sports Programming. W.J. Adams
C.A. Lubbers
Promotion of Theatrical Movies. J.G. Buchman
Television Newscast Promotion and Marketing. G.D. Newton
R.F. Potter
Promotion of Radio. D.A. Ferguson
Online Program Promotion.