Samuel Marfo

Research Made Simple

Qualitative-Quantitative Approaches

• Broschiertes Buch

Produktbeschreibung

In some quarters, social research is considered as a prerogative of some special people in society. Indeed, many students perceive research as being toxic in academic live. This perception often has been reinforced by the complexity of some research texts. Most literature on social research is couched on complex and technical terms and words which confuse rather than enlighten. The complexity of most research texts and the frustration of students motivated the writing of this handbook which has been prepared in a manner so friendly to all categories of students who by nature of their academic career are required to undertake research work. It is user friendly in terms of language. The content is by no means sloppy neither is it mutually exhaustive. Nonetheless, all that the student is required to undertake a credible qualitative and quantitative research has been captured. Given the rationale of the handbook, tables, diagrams and charts among others have virtually been left out. It however does not mean that these are not important.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 1. September 2014
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9783659594892
• ISBN-10: 365959489X
• Artikelnr.: 41570893

Autorenporträt

Es un experimentado tutor de gestión empresarial en el Instituto Técnico Koforidua, Ghana. Es un producto de la Escuela de Negocios de la Universidad de Ghana, Legon, donde obtuvo su título de MPhil Marketing. También tiene una licenciatura en marketing de la Universidad de Cape Coast, Ghana. Es maestro de profesión.