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Encourages mastery of the basic principles of psychological research
Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.
Features + Benefits
Thoroughly Covers Basic Principles – Students will learn the basic concepts of psychological research, how to plan a research study, the different kinds of psychological research, how to analyze and interpret data, and how to write their own research report.
Supports Student Learning – Concept Maps and Learning Objectives at the beginning of each chapter highlight key content for readers. Study questions throughout each chapter help students review material right after they have finished reading about it.Practice Tests at the end of each chapter allow students to assess their knowledge of the chapter material.
Explores Research – The text presents research in a critical, creative way that students will not only understand, but be able to apply to real-world experiences. Challenge Exercises at the end of each chapter expose students to the activities required in the conduct of research study and ensure they are learning the skills they need to perform real-life psychological research.
Table of Contents
PART I: Introduction
Chapter 1: Introduction to Scientific Research
Chapter 2: Research Approaches and Methods of Data Collection
PART II: Planning the Research Study
Chapter 3: Problem Identification and Hypothesis Formation
Chapter 4: Ethics
PART III: Foundations of Research
Chapter 5: Measuring Variables and Sampling
Chapter 6: Research Validity
PART IV: Experimental Methods
Chapter 7: Control Techniques in Experimental Research
Chapter 8: Experimental Research Design
Chapter 9: Procedure for Conducting an Experiment
Chapter 10: Quasi-Experimental Designs
Chapter 11: Single-Case Research Designs
PART V: Survey, Qualitative, and Mixed Methods Research
Chapter 12: Survey Research
Chapter 13: Qualitative and Mixed Methods Research
PART VI: Analyzing and Interpreting Data
Chapter 14: Descriptive Statistics
Chapter 15: Inferential Statistics
PART VII: Writing the Research Report
Chapter 16: Preparing the Research Report for Presentation or Publication
Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.
Features + Benefits
Thoroughly Covers Basic Principles – Students will learn the basic concepts of psychological research, how to plan a research study, the different kinds of psychological research, how to analyze and interpret data, and how to write their own research report.
Supports Student Learning – Concept Maps and Learning Objectives at the beginning of each chapter highlight key content for readers. Study questions throughout each chapter help students review material right after they have finished reading about it.Practice Tests at the end of each chapter allow students to assess their knowledge of the chapter material.
Explores Research – The text presents research in a critical, creative way that students will not only understand, but be able to apply to real-world experiences. Challenge Exercises at the end of each chapter expose students to the activities required in the conduct of research study and ensure they are learning the skills they need to perform real-life psychological research.
Table of Contents
PART I: Introduction
Chapter 1: Introduction to Scientific Research
Chapter 2: Research Approaches and Methods of Data Collection
PART II: Planning the Research Study
Chapter 3: Problem Identification and Hypothesis Formation
Chapter 4: Ethics
PART III: Foundations of Research
Chapter 5: Measuring Variables and Sampling
Chapter 6: Research Validity
PART IV: Experimental Methods
Chapter 7: Control Techniques in Experimental Research
Chapter 8: Experimental Research Design
Chapter 9: Procedure for Conducting an Experiment
Chapter 10: Quasi-Experimental Designs
Chapter 11: Single-Case Research Designs
PART V: Survey, Qualitative, and Mixed Methods Research
Chapter 12: Survey Research
Chapter 13: Qualitative and Mixed Methods Research
PART VI: Analyzing and Interpreting Data
Chapter 14: Descriptive Statistics
Chapter 15: Inferential Statistics
PART VII: Writing the Research Report
Chapter 16: Preparing the Research Report for Presentation or Publication