Business Research is a truth-seeking function that gathers, analyzes, interprets and reports information so that business decision makers become more effective. 'Essentials of Business Research Methods' - a European adaptation of our US book of the same title - presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.Features: European examples Practical illustrations of business research techniques with examples…mehr
Business Research is a truth-seeking function that gathers, analyzes, interprets and reports information so that business decision makers become more effective. 'Essentials of Business Research Methods' - a European adaptation of our US book of the same title - presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.Features: European examples Practical illustrations of business research techniques with examples from Europe New cases at the end of each chapter based on business problems in Europe The addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective A new focus on qualitative methods with the inclusion of four new chapters.
Joseph F. Hair previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing and marketing research courses. A member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, and Southwestern Marketing Association, Hair has authored 40 books, monographs, and cases and over 70 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award and the 2007 Innovative Marketer of the Year Award by the Marketing Management Association. Hair serves as a consultant to many businesses.
Inhaltsangabe
Chapter 1 - The Role of Business Research .
Chapter 2 - Overview of the Research Process .
Chapter 3 - Ethics in Business Research.
Chapter 4 - Defining the Research Problem and Reviewing the Literature.
Chapter 5 - Secondary Data.
Chapter 6 - Conceptualization and Research Design.
Chapter 7 - Sampling Approaches.
Chapter 8 - Data Collection Methods.
Chapter 9 - Measurement&Scaling.
Chapter 10 - Designing the Questionnaire.
Chapter 11 - Basic Data Analysis for Qualitative Research.
Chapter 12 - Basic Data Analysis for Quantitative Research.
Chapter 13 - Testing Hypotheses.
Chapter 14 - Assessing Relationships Between Variables.
