Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers.
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.