Main description:
Third Edition of Bestselling Textbook
`With its comprehensive coverage, clear, logical structure and lucid, accessible writing style, this masterful introduction to management research sets a standard others will find hard to emulate. A highly informative must buy, I strongly recommend this text as essential reading for all engaged in research in management.' - Peter L Jennings, University of Southampton, School of Management
`John Gill and Phil Johnson have written a text which is necessary reading for management students. But it is even more necessary reading for those managers - both of the student and/or practising variety - who in their search for a coherent and hard identity have chosen to see themselves as men and women of action rather than theorisers'-Alex Weich, Westminster Business School
`Gill and Johnson do a first class job of interpreting and personalising the mystique of research in business and management. The new edition of their book offers a wealth of detail encompassing all aspects of research in practice [with] real insights into the process of selecting a research approach and the practical, philosophical and methodological implications that ensue.
The authors well-grounded experience shows throughout the work injecting a much needed dose of realism. The result is a well-balanced treatment of the crucial issues in management research.
As I was reading through the work, I found myself challenging my own research perceptions and approaches. I personally rate it as a real gem. A must for the questioning research student (and the professional researcher)' - Darren Dalcher, Head of Software Forensics Centre, Middlesex University
The new and updated Third Edition of this bestselling introductory text:
- Is even more practical and easy to use for students with exercises an up to date glossary of terms
- Provides new and updated examples of management research in practice
- Uses detailed examples drawn from published management research to illustrate issues and methodologies
- Provides in-depth suggestions for further reading at the end of each chapter
- Provides a sound basis and will continue to assist students at first degree, diploma, MBA or Doctorate level.
The authors address key philosophical matters that are fundamental to any real understanding of the methodological approaches to management research. They challenge the advocacy of some methods over others, pointing out the advantages and disadvantages of different methods according to the kinds of data they afford.
Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches.
Table of contents:
Introduction
Starting Management Research
The Role of Theory in Research Methods
Experimental Research Design
Quasi-Experiments and Action Research
Survey Research Design
Ethnography
Its Origins and Practice
Issues in Ethnographic Research
Making Methodological Choices
The Philosophical Basis
Conclusion
Resolving the Dilemmas in Choosing a Research Strategy
Third Edition of Bestselling Textbook
`With its comprehensive coverage, clear, logical structure and lucid, accessible writing style, this masterful introduction to management research sets a standard others will find hard to emulate. A highly informative must buy, I strongly recommend this text as essential reading for all engaged in research in management.' - Peter L Jennings, University of Southampton, School of Management
`John Gill and Phil Johnson have written a text which is necessary reading for management students. But it is even more necessary reading for those managers - both of the student and/or practising variety - who in their search for a coherent and hard identity have chosen to see themselves as men and women of action rather than theorisers'-Alex Weich, Westminster Business School
`Gill and Johnson do a first class job of interpreting and personalising the mystique of research in business and management. The new edition of their book offers a wealth of detail encompassing all aspects of research in practice [with] real insights into the process of selecting a research approach and the practical, philosophical and methodological implications that ensue.
The authors well-grounded experience shows throughout the work injecting a much needed dose of realism. The result is a well-balanced treatment of the crucial issues in management research.
As I was reading through the work, I found myself challenging my own research perceptions and approaches. I personally rate it as a real gem. A must for the questioning research student (and the professional researcher)' - Darren Dalcher, Head of Software Forensics Centre, Middlesex University
The new and updated Third Edition of this bestselling introductory text:
- Is even more practical and easy to use for students with exercises an up to date glossary of terms
- Provides new and updated examples of management research in practice
- Uses detailed examples drawn from published management research to illustrate issues and methodologies
- Provides in-depth suggestions for further reading at the end of each chapter
- Provides a sound basis and will continue to assist students at first degree, diploma, MBA or Doctorate level.
The authors address key philosophical matters that are fundamental to any real understanding of the methodological approaches to management research. They challenge the advocacy of some methods over others, pointing out the advantages and disadvantages of different methods according to the kinds of data they afford.
Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches.
Table of contents:
Introduction
Starting Management Research
The Role of Theory in Research Methods
Experimental Research Design
Quasi-Experiments and Action Research
Survey Research Design
Ethnography
Its Origins and Practice
Issues in Ethnographic Research
Making Methodological Choices
The Philosophical Basis
Conclusion
Resolving the Dilemmas in Choosing a Research Strategy
'This new edition of a book which has guided countless management research students over the years is now better than ever, powerfully combining down-to-earth practical advice with sophisticated insights into the challenging issues of theory, philosophy and evaluation.'
Tony Watson
, Professor of Organisational Behaviour, Nottingham University Business School
'An excellent introduction to the management research arena - this book covers everything the student needs to know.'
Catherine Cassell
, Professor of Occupational Psychology, Manchester Business School
'One of the best books on research methodology for management researchers - a treasure trove of ideas and practical advice for everyone, from the novice to the experienced researcher.'
Professor Andy Neely
, Deputy Director, AIM Research
'I have always used Research Methods for Managers as my preferred text for teaching the fundamentals of the subject. Its strength lies in the way it combines sound guidance on the conduct of research with a clear exposition of underlying philosophical issues. This new edition contains useful new content and aids that will help students master what many find to be a challenging subject.'
Professor John Child
, Emeritus Professor, University of Birmingham
Tony Watson
, Professor of Organisational Behaviour, Nottingham University Business School
'An excellent introduction to the management research arena - this book covers everything the student needs to know.'
Catherine Cassell
, Professor of Occupational Psychology, Manchester Business School
'One of the best books on research methodology for management researchers - a treasure trove of ideas and practical advice for everyone, from the novice to the experienced researcher.'
Professor Andy Neely
, Deputy Director, AIM Research
'I have always used Research Methods for Managers as my preferred text for teaching the fundamentals of the subject. Its strength lies in the way it combines sound guidance on the conduct of research with a clear exposition of underlying philosophical issues. This new edition contains useful new content and aids that will help students master what many find to be a challenging subject.'
Professor John Child
, Emeritus Professor, University of Birmingham