Pervez Ghauri (University of Birmingham), Kjell Grà nhaug (Norwegian School of Economics and Business Adminis, Roger Strange (University of Sussex)

Research Methods in Business Studies

• Broschiertes Buch

Produktbeschreibung

This accessible guide provides clear and practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Advanced undergraduate and postgraduate students will find it an indispensable aid when writing reports and dissertations.

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Produktdetails

• Verlag: Cambridge University Press
• 5., überarb. Aufl.
• Seitenzahl: 300
• Erscheinungstermin: 12. März 2020
• Englisch
• Abmessung: 244mm x 170mm x 19mm
• Gewicht: 700g
• ISBN-13: 9781108708241
• ISBN-10: 1108708242
• Artikelnr.: 58342062

Autorenporträt

Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.

Inhaltsangabe

Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.