Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.
Inhaltsangabe
Part I. Challenges and Ambiguities of Business Research: 1. Introduction 2. Research in business studies Part II. The Research Process: 3. The research process 4. Research problems 5. Research design 6. Measurements Part III. Implementation: 7. Data collection for qualitative research 8. Qualitative data analysis 9. Data collection for quantitative research 10. Description and preliminary analysis of quantitative data 11. Multiple regression 12. Additional methods of quantitative analysis 13. Cross-cultural research 14. Writing the final report.
Part I. Challenges and Ambiguities of Business Research: 1. Introduction 2. Research in business studies Part II. The Research Process: 3. The research process 4. Research problems 5. Research design 6. Measurements Part III. Implementation: 7. Data collection for qualitative research 8. Qualitative data analysis 9. Data collection for quantitative research 10. Description and preliminary analysis of quantitative data 11. Multiple regression 12. Additional methods of quantitative analysis 13. Cross-cultural research 14. Writing the final report.
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