David Crowther, Geoff Lancaster

Research Methods

• Broschiertes Buch

Produktbeschreibung

Suitable for those needing guidance when carrying out a research project in a management or a business-related subject, this text covers the requirements of general areas of business research and consultancy. It includes a chapter devoted to the analysis of qualitative data. It is also suitable for the needs of MBA students.

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Produktdetails

• Verlag: Taylor & Francis
• Artikelnr. des Verlages: Y128085
• 2. Aufl.
• Seitenzahl: 306
• Erscheinungstermin: 10. September 2008
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 508g
• ISBN-13: 9780750689533
• ISBN-10: 0750689536
• Artikelnr.: 23876725

Autorenporträt

David Crowther, Geoff Lancaster

Inhaltsangabe

Introduction
Managing your development as a manager
Introduction to research in management
Management consultancy and research
The consultancy research process
Overview of data collection: approaches, methods and techniques
Data collection: secondary data
Data collection: observational research
Data collection: experimental, quasi-experimental and action research
Data collection: asking questions
Analysing data: nature and purpose
Analysing qualitative data
Actioning research
Appendices
Activity solutions
Reference and further reading
Glossary

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Introduction
Managing your development as a manager
Introduction to research in management
Management consultancy and research
The consultancy research process
Overview of data collection: approaches, methods and techniques
Data collection: secondary data
Data collection: observational research
Data collection: experimental, quasi-experimental and action research
Data collection: asking questions
Analysing data: nature and purpose
Analysing qualitative data
Actioning research
Appendices
Activity solutions
Reference and further reading
Glossary