Joy Keiko Asamen, Gordon L. Berry

Research Paradigms, Television, and Social Behaviour

• Broschiertes Buch

Produktbeschreibung

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

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Produktdetails

• Verlag: Sage Publications, Inc
• Seitenzahl: 442
• Erscheinungstermin: 14. Oktober 1997
• Englisch
• Abmessung: 216mm x 140mm x 24mm
• Gewicht: 553g
• ISBN-13: 9780761906551
• ISBN-10: 076190655X
• Artikelnr.: 21407624

Inhaltsangabe

Research Paradigms, Television and Social Behavior - Gordon L Berry
The Complexities of Studying a Complex Medium
Television Research - George Comstock
Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Major Paradigms and Issues in Television Research - Edward L Palmer
Field of Dreams, World of Realities
Designing Experiments on Television and Social Behavior - L Monique Ward
and Patricia M Greenfield
Developmental Perspectives
Quasi Experimental Research on Television and Behavior - Tannis M MacBeth
Natural and Field Experiments
Class, Communication and the Black Self - Richard L Allen
A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Qualitative Approaches to the Study of the Media - James A Anderson
Theory and Methods of Hermeneutic Empiricism
Taking the Interpretive Turn - Thomas R Lindlof and Timothy P Meyer
Qualitative Research of Television and Other Electronic Media
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH
PARADIGMS IN THE STUDY OF TELEVISION
The Analysis of Television Content - Carolyn A Stroman and Kenneth E Jones
Intersection of Instructional Television and Computer Assisted Instruction
- Kevin A Clark
Implications for Research Paradigms
Barney and Friends as Entertainment and Education - Jerome L Singer and
Dorothy G Singer
Evaluating the Quality and Effectiveness of a Television Series for
Preschool Children
Studying Television Violence - John P Murray
A Research Agenda for the 21st Century
EPILOGUE
Research Paradigms, Television and Social Behavior - Joy Keiko Asamen
A Scientist¿s Contribution to Initiating Social Change