This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Research Paradigms, Television and Social Behavior - Gordon L Berry The Complexities of Studying a Complex Medium Television Research - George Comstock Past Problems and Present Issues PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION Major Paradigms and Issues in Television Research - Edward L Palmer Field of Dreams, World of Realities Designing Experiments on Television and Social Behavior - L Monique Ward and Patricia M Greenfield Developmental Perspectives Quasi Experimental Research on Television and Behavior - Tannis M MacBeth Natural and Field Experiments Class, Communication and the Black Self - Richard L Allen A Theory Outline PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION Qualitative Approaches to the Study of the Media - James A Anderson Theory and Methods of Hermeneutic Empiricism Taking the Interpretive Turn - Thomas R Lindlof and Timothy P Meyer Qualitative Research of Television and Other Electronic Media PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION The Analysis of Television Content - Carolyn A Stroman and Kenneth E Jones Intersection of Instructional Television and Computer Assisted Instruction - Kevin A Clark Implications for Research Paradigms Barney and Friends as Entertainment and Education - Jerome L Singer and Dorothy G Singer Evaluating the Quality and Effectiveness of a Television Series for Preschool Children Studying Television Violence - John P Murray A Research Agenda for the 21st Century EPILOGUE Research Paradigms, Television and Social Behavior - Joy Keiko Asamen A Scientist¿s Contribution to Initiating Social Change
Research Paradigms, Television and Social Behavior - Gordon L Berry The Complexities of Studying a Complex Medium Television Research - George Comstock Past Problems and Present Issues PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION Major Paradigms and Issues in Television Research - Edward L Palmer Field of Dreams, World of Realities Designing Experiments on Television and Social Behavior - L Monique Ward and Patricia M Greenfield Developmental Perspectives Quasi Experimental Research on Television and Behavior - Tannis M MacBeth Natural and Field Experiments Class, Communication and the Black Self - Richard L Allen A Theory Outline PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION Qualitative Approaches to the Study of the Media - James A Anderson Theory and Methods of Hermeneutic Empiricism Taking the Interpretive Turn - Thomas R Lindlof and Timothy P Meyer Qualitative Research of Television and Other Electronic Media PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION The Analysis of Television Content - Carolyn A Stroman and Kenneth E Jones Intersection of Instructional Television and Computer Assisted Instruction - Kevin A Clark Implications for Research Paradigms Barney and Friends as Entertainment and Education - Jerome L Singer and Dorothy G Singer Evaluating the Quality and Effectiveness of a Television Series for Preschool Children Studying Television Violence - John P Murray A Research Agenda for the 21st Century EPILOGUE Research Paradigms, Television and Social Behavior - Joy Keiko Asamen A Scientist¿s Contribution to Initiating Social Change
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