This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.
Inhaltsangabe
Acknowledgments List of Figures and Tables Introduction Brandi Watkins, Ph.D. Chapter 1: The Science of Social Media Influencer Marketing Kelli S. Burns, Ph.D. Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication Alison N. Novak, Ph.D. Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer Elizabeth B. Jones, Ph.D. Sydney O. Scheller Nathan Vick Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry Carolyn Kim, Ph.D., APR Karen Freberg, Ph.D. Mitchell Friedman, Ed.D., APR Amanda J. Weed, Ph.D., APR Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari Njathi Nicole M. Lee, Ph.D. Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy Corey Jay Liberman, Ph.D. Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context Chelsea Woods, Ph.D. Chapter 8: Ethical Responsibilities for Social Media Influencers Jenn Burleson Mackay, Ph.D. Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash JoAnna Boudreaux Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community Carrie S. Trimble, Ph.D. Nancy J. Curtin, Ph.D. Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers Vimviriya Limkangvanmongkol, Ph.D. About the Contributors
Acknowledgments List of Figures and Tables Introduction Brandi Watkins, Ph.D. Chapter 1: The Science of Social Media Influencer Marketing Kelli S. Burns, Ph.D. Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication Alison N. Novak, Ph.D. Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer Elizabeth B. Jones, Ph.D. Sydney O. Scheller Nathan Vick Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry Carolyn Kim, Ph.D., APR Karen Freberg, Ph.D. Mitchell Friedman, Ed.D., APR Amanda J. Weed, Ph.D., APR Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari Njathi Nicole M. Lee, Ph.D. Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy Corey Jay Liberman, Ph.D. Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context Chelsea Woods, Ph.D. Chapter 8: Ethical Responsibilities for Social Media Influencers Jenn Burleson Mackay, Ph.D. Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash JoAnna Boudreaux Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community Carrie S. Trimble, Ph.D. Nancy J. Curtin, Ph.D. Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers Vimviriya Limkangvanmongkol, Ph.D. About the Contributors
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