This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Edited by Brandi Watkins - Contributions by Kelli S. Burns; JoAnna Boudreaux; Nancy J. Curtin; Karen Freberg; Mitchell Friedman; Elizabeth B. Jones; Carolyn Kim; Nicole M. Lee; Corey Jay Liberman; Vimviriya Limkangvanmongkol; Jenn Burleson Mackay; Wangari
Inhaltsangabe
Acknowledgments List of Figures and Tables Introduction Brandi Watkins, Ph.D. Chapter 1: The Science of Social Media Influencer Marketing Kelli S. Burns, Ph.D. Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication Alison N. Novak, Ph.D. Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer Elizabeth B. Jones, Ph.D. Sydney O. Scheller Nathan Vick Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry Carolyn Kim, Ph.D., APR Karen Freberg, Ph.D. Mitchell Friedman, Ed.D., APR Amanda J. Weed, Ph.D., APR Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari Njathi Nicole M. Lee, Ph.D. Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy Corey Jay Liberman, Ph.D. Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context Chelsea Woods, Ph.D. Chapter 8: Ethical Responsibilities for Social Media Influencers Jenn Burleson Mackay, Ph.D. Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash JoAnna Boudreaux Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community Carrie S. Trimble, Ph.D. Nancy J. Curtin, Ph.D. Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers Vimviriya Limkangvanmongkol, Ph.D. About the Contributors
Acknowledgments List of Figures and Tables Introduction Brandi Watkins, Ph.D. Chapter 1: The Science of Social Media Influencer Marketing Kelli S. Burns, Ph.D. Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication Alison N. Novak, Ph.D. Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer Elizabeth B. Jones, Ph.D. Sydney O. Scheller Nathan Vick Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry Carolyn Kim, Ph.D., APR Karen Freberg, Ph.D. Mitchell Friedman, Ed.D., APR Amanda J. Weed, Ph.D., APR Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari Njathi Nicole M. Lee, Ph.D. Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy Corey Jay Liberman, Ph.D. Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context Chelsea Woods, Ph.D. Chapter 8: Ethical Responsibilities for Social Media Influencers Jenn Burleson Mackay, Ph.D. Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash JoAnna Boudreaux Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community Carrie S. Trimble, Ph.D. Nancy J. Curtin, Ph.D. Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers Vimviriya Limkangvanmongkol, Ph.D. About the Contributors
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