Research That Scales - Towsey, Kate
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Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward. Who Should Read This Book If you're a research leader, a researcher, or a ResearchOps specialist, this book is a must-read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work,…mehr

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Produktbeschreibung
Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward. Who Should Read This Book If you're a research leader, a researcher, or a ResearchOps specialist, this book is a must-read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled-up human-centered research will find Research That Scales invaluable. Takeaways Learn what it means to scale research and how to build purpose into your research practice. Gain a pragmatic view of research strategy and why it's crucial to scaling research. Design a research operating system that can grow the impact of research. Uncover the eight elements of research operations and the ResearchOps Venn diagram. Use the ResearchOps Planning Matrix to deliver operations that make good ideas real. Build systems that make finding the right research participants a breeze. Learn how to make the most of research by developing a research knowledge management (RKM) strategy. Build a foundation of trust with your company and stakeholders by shifting perceptions about research. Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles. Learn how to become a "money magnet" for research. Attract and retain the best research talent to fuel your growth.
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Autorenporträt
Kate Towsey is an independent strategist, coach, and advisor. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau-duh) for "people who do research," Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map. In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members' club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in ecommerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognized as the benchmark for scaling research services and systems to hundreds of people. Learn more at katetowsey.com, or find her on LinkedIn, Medium, or Substack.