Robert Aunger

Reset

• Broschiertes Buch

Produktbeschreibung

Reset: An Introduction to Behavior Centered Design presents a new framework for achieving behavior change that draws on recent advances in neuroscience, evolutionary biology, and ecological psychology.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 176
• Erscheinungstermin: 1. September 2020
• Englisch
• Abmessung: 231mm x 155mm x 10mm
• Gewicht: 318g
• ISBN-13: 9780197532638
• ISBN-10: 0197532632
• Artikelnr.: 59542450

Autorenporträt

Robert Aunger, PhD, is Associate Professor in Evolutionary Public Health at the London School of Hygiene and Tropical Medicine. For over a decade he has helped implement research - and large-scale public health projects in Africa and Asia, including designing creative materials for mass media and community activation. He has held grants from the Economic and Social Research Council, the Medical Research Council, the National Science Foundation, the Hygiene Council and the Department for International Development. He has also consulted on behavior change for the World Bank, UNICEF, the Bill and Melinda Gates Foundation, the Global Alliance for Improved Nutrition, the Water Supply and Sanitation Collaborative Council, Unilever, Procter and Gamble, Kimberly Clark, and Reckitt Benckiser.

Inhaltsangabe

PART 1: THEORY
Chapter 1: What's the Problem?
Chapter 2: Changing Behavior
Chapter 3: Behavior Determination
PART 2: PRACTICE
Chapter 4: The Program Development Process
Chapter 5: Assess
Chapter 6: Build
Chapter 7: Create
Chapter 8: Deliver
Chapter 9: Evaluate
Chapter 10: What's Next?