The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Stefan Niemeier is a Director of McKinsey & Company and leads its European "Technology in Retail" group. He has advised retailers around the globe and across many retail sub-sectors. Stefan holds a PhD in Economics and a Master in Business Administration. Andrea Zocchi is a Director of McKinsey & Company where he leads the Consumer Practice in Southern Europe. Andrea is also an adjunct professor at IMT - Institute for Advanced Studies - in Lucca (Italy), where he holds a course on advanced problem-solving techniques for PhD students. Andrea holds a degree in Mechanical Engineering and prior to joining McKinsey, he worked for Hewlett Packard Italy. Marco Catena is an Associate Principal of McKinsey & Company. He works with retail and mobile telecommunications players on commercial and performance transformation topics. Marco holds a PhD in Industrial Management and a Degree in Management Engineering.
Inhaltsangabe
Foreword vii Introduction 1 1 A Brief History of Retailing 7 The mercantile era 11 The modern era 13 The digital era 22 2 Technology: The Crucial Retail Enabler 27 How retailers add value 30 Connecting the chain 33 Knowing what you know 39 A succession of evolutions 43 3 Game-Changing Technologies 47 Revolution 50 The next era of technology change 57 What it means for consumers 86 4 Consumer Empowerment 91 The consumer decision journey 94 Customer empowerment tools 95 Retailers' response to consumers' changing behavior 103 5 Toward a New Retailing Paradigm 113 The changing role of the physical store 116 New contenders 128 The power of information productivity 135 6 The Future of Retail 143 Stand-alone archetypes 146 Building on the stand-alone models 155 7 A Call to Action 165 Leapfrogging 169 The way forward 170 Making it happen 181 Acknowledgments 191 About the Authors 193 Index 195
Foreword vii Introduction 1 1 A Brief History of Retailing 7 The mercantile era 11 The modern era 13 The digital era 22 2 Technology: The Crucial Retail Enabler 27 How retailers add value 30 Connecting the chain 33 Knowing what you know 39 A succession of evolutions 43 3 Game-Changing Technologies 47 Revolution 50 The next era of technology change 57 What it means for consumers 86 4 Consumer Empowerment 91 The consumer decision journey 94 Customer empowerment tools 95 Retailers' response to consumers' changing behavior 103 5 Toward a New Retailing Paradigm 113 The changing role of the physical store 116 New contenders 128 The power of information productivity 135 6 The Future of Retail 143 Stand-alone archetypes 146 Building on the stand-alone models 155 7 A Call to Action 165 Leapfrogging 169 The way forward 170 Making it happen 181 Acknowledgments 191 About the Authors 193 Index 195
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