Guia Beatrice Pirotti gained her PhD in Business Administration and Management from Università Commerciale Luigi Bocconi, Milan and was a Visiting Scholar at Emory University, Atlanta in 2009. She teaches Business Strategy at Università Commerciale Luigi Bocconi. Her areas of expertise include organizational resilience, strategic planning, and competitiveness of firms. Pirotti is author of Resilience (with Markus Venzin, 2014) and writes regularly for the column 'Tips from the Top' on the SDA Bocconi Ideas of Management on Strategy and Entrepreneurship website.
Introduction
1. Investing in the ability to withstand shocks
2. Measuring long-term sustainable performance
3. Authenticity
4. Customer centricity
5. Product focus
6. Geographical focus
7. Long-term orientation and strategic decision making
8. Process tools for supporting strategic decision making
9. Ownership structure, span of control and organisational design
10. Conclusions
Index.
