This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
Contents: Foreword. Part I: Introduction.E.S. Knowles J.A. Linn The Importance of Resistance to Persuasion. Part II: Nature of Resistance in Persuasion.D.T. Wegener R.E. Petty N.D. Smoak L.R. Fabrigar Multiple Routes to Resisting Attitude Change. K. Fuegen J.W. Brehm The Intensity of Affect and Resistance to Social Influence. Z.L. Tormala R.E. Petty Resisting Persuasion and Attitude Certainty: A Meta-Cognitive Analysis. P. Briñol D.D. Rucker Z.L. Tormala R.E. Petty Individual Differences in Resistance to Persuasion: The Role of Beliefs and Meta-Beliefs. R.J. Shakarchi C.P. Haugtvedt Differentiating Individual Differences in Resistance to Persuasion. Part III: Strategies for Overcoming Resistance. E.S. Knowles J.A. Linn Approach-Avoidance Model of Persuasion: Alpha and Omega Strategies for Change. S.J. Sherman M.T. Crawford A.R. McConnell Looking Ahead as a Technique to Reduce Resistance to Persuasive Attempts. S. Dal Cin M.P. Zanna G.T. Fong Narrative Persuasion and Overcoming Resistance. J.M. Quinn W. Wood Forewarnings of Influence Appeals: Inducing Resistance and Acceptance. B.T. Johnson A. Smith-McLallen L.A. Killeya K.D. Levin Truth or Consequences: Overcoming Resistance to Persuasion With Positive Thinking. J.Z. Jacks M.E. O'Brien Decreasing Resistance by Affirming the Self. B.J. Sagarin R.B. Cialdini Creating Critical Consumers: Motivating Receptivity by Teaching Resistance. C.P. Haugtvedt R.J. Shakarchi B.M. Samuelsen K. Liu Consumer Psychology and Attitude Change. Part IV: Conclusion.E.S. Knowles J.A. Linn The Promise and Future of Resistance and Persuasion.
Contents: Foreword. Part I: Introduction.E.S. Knowles J.A. Linn The Importance of Resistance to Persuasion. Part II: Nature of Resistance in Persuasion.D.T. Wegener R.E. Petty N.D. Smoak L.R. Fabrigar Multiple Routes to Resisting Attitude Change. K. Fuegen J.W. Brehm The Intensity of Affect and Resistance to Social Influence. Z.L. Tormala R.E. Petty Resisting Persuasion and Attitude Certainty: A Meta-Cognitive Analysis. P. Briñol D.D. Rucker Z.L. Tormala R.E. Petty Individual Differences in Resistance to Persuasion: The Role of Beliefs and Meta-Beliefs. R.J. Shakarchi C.P. Haugtvedt Differentiating Individual Differences in Resistance to Persuasion. Part III: Strategies for Overcoming Resistance. E.S. Knowles J.A. Linn Approach-Avoidance Model of Persuasion: Alpha and Omega Strategies for Change. S.J. Sherman M.T. Crawford A.R. McConnell Looking Ahead as a Technique to Reduce Resistance to Persuasive Attempts. S. Dal Cin M.P. Zanna G.T. Fong Narrative Persuasion and Overcoming Resistance. J.M. Quinn W. Wood Forewarnings of Influence Appeals: Inducing Resistance and Acceptance. B.T. Johnson A. Smith-McLallen L.A. Killeya K.D. Levin Truth or Consequences: Overcoming Resistance to Persuasion With Positive Thinking. J.Z. Jacks M.E. O'Brien Decreasing Resistance by Affirming the Self. B.J. Sagarin R.B. Cialdini Creating Critical Consumers: Motivating Receptivity by Teaching Resistance. C.P. Haugtvedt R.J. Shakarchi B.M. Samuelsen K. Liu Consumer Psychology and Attitude Change. Part IV: Conclusion.E.S. Knowles J.A. Linn The Promise and Future of Resistance and Persuasion.
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