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This book analyzes the fundamental, yet greatly underestimated, human proclivity to be resistant to changing beliefs.

Produktbeschreibung
This book analyzes the fundamental, yet greatly underestimated, human proclivity to be resistant to changing beliefs.
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Autorenporträt
Joseph R. Lao earned his Ph.D. in the field of cognitive development from Teachers College, Columbia University. As an Adjunct Associate Professor of Psychology and Education at Teachers College, and a full-time Senior Lecturer at Hunter College, in the City University of New York, and elsewhere, Dr. Lao has taught undergraduate and graduate courses in Experimental Psychology, Human Development, Learning, and Cognitive Development for more than 20 years. Jason Young earned his Ph.D. in social psychology from the University of Minnesota. As a full-time Associate Professor at Hunter College, in the City University of New York, and elsewhere, Professor Young has taught undergraduate and graduate courses in social psychology over the past 30 years, including Introduction to Social Psychology, Research Methods in Social Psychology, the Psychology of Prediction, and The Psychology of Attitudes and Persuasion.