Resource-Advantage Theory - Hunt, Shelby D.; Publishers, Vibrant
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Resource-Advantage Theory: The Development Period by Shelby D. Hunt explores the origins and evolution of Resource-Advantage (R-A) theory, offering a comprehensive analysis of its development as a cornerstone of marketing thought. With a focus on the foundational principles and key milestones, this book delves into how R-A theory has influenced modern marketing strategies, emphasizing its practical application in understanding firm behavior, competitive dynamics, and market positioning. The text outlines the theoretical underpinnings that led to the emergence of R-A, detailing the…mehr

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Resource-Advantage Theory: The Development Period by Shelby D. Hunt explores the origins and evolution of Resource-Advantage (R-A) theory, offering a comprehensive analysis of its development as a cornerstone of marketing thought. With a focus on the foundational principles and key milestones, this book delves into how R-A theory has influenced modern marketing strategies, emphasizing its practical application in understanding firm behavior, competitive dynamics, and market positioning. The text outlines the theoretical underpinnings that led to the emergence of R-A, detailing the contributions from various academic disciplines and the synthesis of ideas that shaped the theory. Written for scholars, researchers, and students of marketing, the book provides a historical perspective while offering insights into how R-A theory continues to guide marketing research and strategic decision-making. Through clear, concise explanations and illustrative examples, Hunt presents a detailed roadmap of the development period, setting the stage for future advancements in marketing theory.
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Autorenporträt
SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the "best article on marketing theory." His 1994 Journal of Marketing article "Commitment and Trust," with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards.