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Achieve your survey goals by empowering your survey respondents.
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.
Drawing on their experience at the UK Office for National Statistics, the authors:
Show you how to design better surveys by combining social research and user experience best practice. Equip you with the tools to design inclusive and accessible surveys. Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget. Provide links to helpful web material and further reading as part of the book's online resources.
Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking andshows you, step-by-step, how to put it into practice.
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.
Drawing on their experience at the UK Office for National Statistics, the authors:
Show you how to design better surveys by combining social research and user experience best practice. Equip you with the tools to design inclusive and accessible surveys. Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget. Provide links to helpful web material and further reading as part of the book's online resources.
Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking andshows you, step-by-step, how to put it into practice.
"The beauty of the book is that it is highly practical and applicable across various settings. It starts by detailing the respondent-centred design principles and frameworks, but then moves quickly to explain how these can be applied in practice and even how to implement a respondent-centred approach with different levels of resources. The concrete examples from the Office for National Statistics bring the work to life.
It s written in an engaging, practical and fresh way which makes it a pleasure to read. It encourages a deeper engagement with your work, and an understanding and appreciation of respondents mental models through testing. It is a must read for anyone designing respondent-facing tools and materials, whether working in academia, government or a research agency. This is particularly so in the face of falling response rates and as more and more research is moving online where interviewers are not present to help respondents navigate the survey concepts. It will transform your ways of thinking." Katriina Lepanjuuri
It s written in an engaging, practical and fresh way which makes it a pleasure to read. It encourages a deeper engagement with your work, and an understanding and appreciation of respondents mental models through testing. It is a must read for anyone designing respondent-facing tools and materials, whether working in academia, government or a research agency. This is particularly so in the face of falling response rates and as more and more research is moving online where interviewers are not present to help respondents navigate the survey concepts. It will transform your ways of thinking." Katriina Lepanjuuri