Responsible Consumption and Sustainability

Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Herausgeber: Bianchi, Enrique Carlos; Vazquez Burguete, Jose Luis; Galan-Ladero, M. Mercedes; Lanero Carrizo, Ana

• Broschiertes Buch

Produktdetails

• Springer Business Cases
• Verlag: Springer International Publishing
• 2023
• Seitenzahl: 320
• Erscheinungstermin: 12. Juli 2024
• Englisch
• Abmessung: 235mm x 155mm x 17mm
• Gewicht: 546g
• ISBN-13: 9783031307447
• ISBN-10: 3031307445
• Artikelnr.: 71253813

Autorenporträt

Enrique Carlos Bianchi is Professor of Marketing in the Department of Administration and Information Technology (DATI) at the University of Córdoba (Argentina). He is a PhD professor in Fundamentals of Marketing and Consumer Behavior. Postgraduate professor in Market Research, Agribusiness and Global Marketing at different universities in Argentina and Latin America. He is a researcher on issues such as environmental behavior, responsible and sustainable consumption, Corporate Social Responsibility and social marketing. José Luis Vázquez-Burguete is a Titular Professor in Marketing at the University of León (Spain), heading the Research Group on Marketing, Territorial Planning, and Sustainable Development. He is also President of the International Association on Public and Nonprofit Marketing. His current research areas deal with sustainable production and consumption, CSR, and sustainable development, among others. M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor ) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing, CSR, and Fair Trade, as well as ethnocentrism, local food products and their internationalization.    Ana Lanero Carrizo is a Titular Professor in Marketing at the University of León (Spain), where she is also currently Director of the Communication and Image Area, as well as a member of the Research Group on Marketing, Territorial Planning, and Sustainable Development. Her current research areas deal with sustainable consumption, education for sustainability, and environmental certification.

Inhaltsangabe

0. INTRODUCTION CHAPTER.- PART I: SUSTAINABLE TOURISM & FASHION.- CASE 1.
Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case
of Meliá Hotels International in Magaluf, Spain.- CASE 2. Green is in
Fashion: Eco-Design and Circular Economy Strategies in the Fashion
Industry.- CASE 3. Sustainable Business Models in Fashion Industry: An
Argentine Social Enterprise Fostering an Inclusive and Regenerative Value
Chain.- PART II: ENVIRONMENT.- CASE 4. Want to Be Rewarded for Recycling?
With Reciclos You Can!.- CASE 5. Lesspack: A Project Helping Planet
Sustainability.- CASE 6. Corporate Social Responsibility of "Ant Forest":
Ant Group's "Internet + Tree Planting" Public Welfare Project.- PART III:
SUSTAINABLE BUSINESS.- CASE 7. Greenbox: Ethics, Sustainable Management,
and Social Commitment.- CASE 8. Corporate Social Responsibility and
Sustainable Production in the Wine Industry: "Familia Torres".- CASE 9.
Providing Sustainable Solutions in Chile: Neptuno Pumps - Innovation that
Flows.- PART IV: SUSTAINABLE MULTINATIONAL ENTERPRISES.- CASE 10. YPF
Sustainability: Renovation of Service Stations and YPF Full Stores.- CASE
11. When Responsible Production and Consumption Matter: The Case of
Danone.- CASE 12. Socially Responsible Actions For A Sustainable Life
Model. The Case of the BBVA Financial Group in Mexico.- CASE 13.
Sustainable Cosmetics and Perceived Brand Image on Social Networks:
Comparison Between Millennial and Centennial Women.- PART V: SUSTAINABILITY
IN / FROM OTHER ORGANIZATIONS.- CASE 14. Responsible Consumption and Global
University Sustainability Through the UI Greenmetric World University
Rankings.- CASE 15. Understanding the Evolution of Organizations Towards a
Sustainable Business Model Within the Framework of the SDGs. The Case of
Laboratorio de Hemoderivados- UNC.- CASE 16. Fair Trade: A Path Towards
Responsible Consumption and Sustainability. The Case of Medicus Mundi.