Patti J. Shock, John T. Bowen, John M. Stefanelli

Restaurant Marketing for Owners and Managers

• Broschiertes Buch

Produktbeschreibung

This book provides the restaurant or foodservice manager with specific tools tying marketing theory to practice. It includes checklists and examples that can be applied to the day-to-day operation of their business.

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The complete guide to marketing for restaurant managers

How do I market my restaurant to prospective customers?
Do loyalty programs really work?
How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 240
• Erscheinungstermin: 17. Oktober 2003
• Englisch
• Abmessung: 240mm x 152mm x 16mm
• Gewicht: 350g
• ISBN-13: 9780471226277
• ISBN-10: 0471226270
• Artikelnr.: 12356466

Autorenporträt

PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair. JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

Inhaltsangabe

Preface. 1. Introduction: What Am I Getting Myself Into? 2. Location: Where
Am I Going to Put This Place? 3. Environmental Analysis: What Am I Up
Against? 4. Identifying Markets: Who Are My Customers and What Do They
Want? 5. Menu Development: What Should My Sales Kit Look Like? 6. Pricing:
What Should I Charge for This Stuff? 7. Service: How Do I Get My Staff to
Give the Right Amount of Attention? 8. Other Income Streams: How Much Extra
Stuff Can I Sell? 9. Communications: How Do I Get on the Guest's Radar
Screen? 10. Technology: How Do I Surf My Way to Success? 11. Marketing Plan
and Budget: How Do I Figure Out What to Do and How Much It Will Cost?
Resources. Index.