Geoffrey Burch

Restistance is Useless

The Art of Business Persuasion

• Broschiertes Buch

Produktbeschreibung

Geoff Burch has written this business book in which he explains how you can persuade anyone to do anything. He believes that persuasion is a verbal martial art that can divert your customer in the direction you want him to go.

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Produktdetails

• Verlag: WILEY & SONS; CAPSTONE PUBLISHING
• 1. Auflage
• Seitenzahl: 288
• Erscheinungstermin: 7. März 2003
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 458g
• ISBN-13: 9781841124698
• ISBN-10: 1841124699
• Artikelnr.: 11299583

Autorenporträt

Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.

Inhaltsangabe

Introduction.
The gentle art of persuasion.
Selling tanks to Genghis Kahn.
Risky business?
The gift of the earhole.
Mimicking sheepdogs.
Keeping promises, keeping customers.
Welcoming complaints.
The psychology of persuasion.
Negotiating: sympathize and trust no one.
Benefits, who benefits?
The big ones.
The end is nigh: close or launch-pad?
And finally ?

Rezensionen

"...This is a true book of inspiration...Compelling and fun to read ..." (PS Advisor, 1 April 2003)