24,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
  • Gebundenes Buch

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

Produktbeschreibung
The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.
Autorenporträt
Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe's largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg's, IBM, Amazon, Google, and Facebook.