In the current market situation, family businesses have shown themselves to be willing to face difficulties and adversity not only by investing in innovation, but also by adopting management practices. External observation, i.e. by those who are not directly involved with the company and its processes, provides a systemic, evaluative and even critical view. Once the diagnosis has been made, suggestions for change have been made and the stipulated targets have been met, the company can achieve its objectives and succeed.