While there has been an ongoing transformation of traditional agriculture and new regulations on agricultural institutional formations and market structures, the aim of the study is tracing forward to identify who the losers and the winners of this process would be. The background question is about the new faces of the rural areas and, the study considers what the current importance of agriculture in those areas is and if rural areas as living formations are in transition, then what will be the implications of this restructuring in terms of agriculture. These issues are investigated with reference to the operational structure of cotton sector at Adana and, the cotton producers at the three villages in Karata District are examined as an unit of concern.