John Fallon, Julian Birkinshaw

Resurgent

How established organizations can fight back and thrive in an age of digital transformation

• Gebundenes Buch

Produktbeschreibung

A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 272
• Erscheinungstermin: 17. Juli 2025
• Englisch
• Abmessung: 234mm x 153mm
• ISBN-13: 9781399422017
• ISBN-10: 1399422014
• Artikelnr.: 72008331

Autorenporträt

John Fallon served as CEO of Pearson PLC for eight years. He is currently Chair of Gems Education, the world's leading private education company; he is also Professor of Practice at Northeastern University and an executive fellow at London Business School. Julian Birkinshaw is the Vice Dean and Professor of Strategy and Entrepreneurship at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books