Richard Clodfelter

Retail Buying

From Basics to Fashion - Bundle Book + Studio Access Card

• Broschiertes Buch

Produktbeschreibung

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas - Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Erscheinungstermin: 15. Dezember 2022
• Englisch
• Abmessung: 284mm x 216mm x 21mm
• Gewicht: 1160g
• ISBN-13: 9781501375729
• ISBN-10: 1501375725
• Artikelnr.: 69750096

Autorenporträt

Richard Clodfelter

Inhaltsangabe

Preface Acknowledgments PART I Understanding the Retail Environment Where
Buying Occurs 1 Today's Buying Environment 2 The Buying Function in
Retailing 3 Buying for Different Types of Stores PART II Getting Ready to
Make Buying Decisions 4 Obtaining Assistance for Making Buying Decisions 5
Understanding Your Customers 6 Understanding Product Trends: What Customers
Buy PART III Planning and Controlling Merchandise Purchases 7 Forecasting 8
Preparing Buying Plans 9 Developing Assortment Plans 10 Controlling
Inventories PART IV Purchasing and Pricing Merchandise 11 Selecting Vendors
and Building Partnerships 12 Making Market Visits and Negotiating with
Vendors 13 Locating Sources in Foreign Markets 14 Making the Purchase 15
Pricing the Merchandise Appendix A: Basic Retail Math Formulas Appendix B:
Decision Making Glossary Credits Index