Retail Customers Shopping Behaviour - Rajesh, Chitra
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The customer mind set is gradually shifting from low price to better expediency, high value and a better shopping experience. Retail will be one of the emerging and fastest growing sectors in the future years. Hence, adaptation to advance technology, enhancement in power segment, retail space price and improvising on soft skills of retail executives will be the key areas for growth of the retail sector. In these circumstances, these new retail formats are growing at a rapid pace in India. There remains a need among Indian businesses to understand the changing behavior of customers towards…mehr

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Produktbeschreibung
The customer mind set is gradually shifting from low price to better expediency, high value and a better shopping experience. Retail will be one of the emerging and fastest growing sectors in the future years. Hence, adaptation to advance technology, enhancement in power segment, retail space price and improvising on soft skills of retail executives will be the key areas for growth of the retail sector. In these circumstances, these new retail formats are growing at a rapid pace in India. There remains a need among Indian businesses to understand the changing behavior of customers towards shopping in organized retail outlets. The study understands the conceptual framework of the retail store attributes, staff influence and customer shopping behavior. The work analysis would help both retailers/ marketers develop a better understanding of the dimensions of consumer heterogeneity in the realm of salesperson orientation so they can better manage the customer-salesperson interaction.
Autorenporträt
Dr.R.Chitra , Associate Professor, SNR Institute of Management Sciences,Coimbatore, India.She has about 12 years of Teaching, 4 years of Industry and 11 years of research experience.She is specialized in Marketing. She has presented number of papers in National and International forums and published papers in national and International journals.