Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jan-Benedict Steenkamp (Dr. honoris causa; PhD, MSc, BSc (all summa cum laude)) is the C. Knox Massey Distinguished Professor of Marketing and Chairman of Marketing at the Kenan-Flagler Business School, University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). He also is executive director of AiMark, an institute that bridges the academic world and leading CPG and market research companies. He has given executive seminars and workshops in North America, Latin America, South Africa, the Middle East, South Asia, East Asia, Western Europe, Eastern Europe, and Australia. Steenkamp has written over 150 articles in leading marketing and management journals, including the Harvard Business Review, and ten cases, available through The Case Centre. His work has received over 38,000 citations. Steenkamp has published numerous books, and his work has been featured in the Wall Street Journal, Financial Times, The Economist, New York Times, Los Angeles Times, Times of India, Admap, Ad Age and many other sources.
Inhaltsangabe
Chapter 01: How hard discounters are disrupting the traditional retail model; Section ONE: Hard discounter strategies; Chapter 02: Understanding the hard discounter business model; Chapter 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA; Chapter 04: Hard discounter success around the world; Chapter 05: The next frontier dissecting the US grocery retailscape; Section TWO: Competitive counterstrategies for conventional retailers; Chapter 06: How are conventional retailers being impacted by discounter entry?; Chapter 07: How conventional retailers can compete with hard discounters; Chapter 08: Strategies to reduce procurement costs; Section THREE: Brand manufacturer strategies versus hard discounters; Chapter 09: Competition creating winning brand propositions versus private labels; Chapter 10: Cooperation producing private labels for hard discounters; Chapter 11: Co opetition generating successful sales in hard discounter stores; Chapter 12: A look into the future of disruptive retailing
Chapter - 01: How hard discounters are disrupting the traditional retail model;
Section - ONE: Hard discounter strategies;
Chapter - 02: Understanding the hard discounter business model;
Chapter - 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA;
Chapter - 04: Hard discounter success around the world;
Chapter - 05: The next frontier - dissecting the US grocery retailscape;
Section - TWO: Competitive counterstrategies for conventional retailers;
Chapter - 06: How are conventional retailers being impacted by discounter entry?;
Chapter - 07: How conventional retailers can compete with hard discounters;
Chapter - 08: Strategies to reduce procurement costs;
Section - THREE: Brand manufacturer strategies versus hard discounters;
Chapter 01: How hard discounters are disrupting the traditional retail model; Section ONE: Hard discounter strategies; Chapter 02: Understanding the hard discounter business model; Chapter 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA; Chapter 04: Hard discounter success around the world; Chapter 05: The next frontier dissecting the US grocery retailscape; Section TWO: Competitive counterstrategies for conventional retailers; Chapter 06: How are conventional retailers being impacted by discounter entry?; Chapter 07: How conventional retailers can compete with hard discounters; Chapter 08: Strategies to reduce procurement costs; Section THREE: Brand manufacturer strategies versus hard discounters; Chapter 09: Competition creating winning brand propositions versus private labels; Chapter 10: Cooperation producing private labels for hard discounters; Chapter 11: Co opetition generating successful sales in hard discounter stores; Chapter 12: A look into the future of disruptive retailing
Chapter - 01: How hard discounters are disrupting the traditional retail model;
Section - ONE: Hard discounter strategies;
Chapter - 02: Understanding the hard discounter business model;
Chapter - 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA;
Chapter - 04: Hard discounter success around the world;
Chapter - 05: The next frontier - dissecting the US grocery retailscape;
Section - TWO: Competitive counterstrategies for conventional retailers;
Chapter - 06: How are conventional retailers being impacted by discounter entry?;
Chapter - 07: How conventional retailers can compete with hard discounters;
Chapter - 08: Strategies to reduce procurement costs;
Section - THREE: Brand manufacturer strategies versus hard discounters;
Chapter - 10: Cooperation - producing private labels for hard discounters;
Chapter - 11: Co-opetition - generating successful sales in hard discounter stores;
Chapter - 12: A look into the future of disruptive retailing
Rezensionen
"Provides the best possible insights regarding the phenomenon of Hard Discounting. A book worth every minute to read." Harry Brouwer, Executive Vice President at Unilever Food Solutions - Global
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