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Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

Produktbeschreibung
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
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Autorenporträt
Jan-Benedict Steenkamp; Laurens Sloot
Rezensionen
"Provides the best possible insights regarding the phenomenon of Hard Discounting. A book worth every minute to read." Harry Brouwer, Executive Vice President at Unilever Food Solutions - Global